The most fervent fans of Logi Info tell us that they have transformed the end user experience and enhanced operational efficiency within their organization. Often, this is achieved by utilizing the platform’s unique ability to perform database write backs and to initiate business processes directly from a report or dashboard. In effect, analytics is providing not only the way for users to understand and interpret data, and also the interface by which to act on the information.

Here are three reasons for this ongoing trend:

The visual interface invites user interaction. Whether this is because we are all becoming accustomed to interacting with mobile devices, touch interfaces, or just drilling from report to report, the visual representation of data spurs the understanding of what is happening and stimulates the desire to do something based off the understanding. In conjunction…

Users need to act on the data, now. The speed of