Should analytics apps be simpler or smarter? This is the question posed in a recent InformationWeek article, which outlines how some of our competitors are focusing on betting on user experience OR horse power to increase adoption.
At Logi, we think this kind of “either-or” focus is creating a false dichotomy. Tools shouldn’t be simpler OR smarter – they should be both.
Here’s how the false dichotomy is created.
Some companies are discussing the user interface, which should be simpler. Other companies are discussing capabilities, which should be smarter. But we know clients need both
While Qlik and Tableau stress “used by almost everyone,” the tools still need to be “smart” if people are going to “discover insights.” IBM’s Catalayst Engine, while super smart, still needs to deliver