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Sep 30th, 2014

Software as a Service (SaaS) is changing the way businesses use software. Offering the promise of lower operating costs, many software companies have begun the move from the traditional on-premise model of deployment to the SaaS delivery model.  However, it’s important that you do it right the first time. To help you find your way, we’ve outlined the steps necessary along the path from deployed to SaaS:

Path from deployed to SaaSPath from deployed to SaaS

Sep 23rd, 2014

In the old days, people went to the same local bakery every time they wanted to buy a loaf of bread. Before they placed their order, the bakery owner would have already had the fresh loaf packed and ready to go. The owner would ask what was new with the shopper’s family, and perhaps remind them to order a cake or balloons soon so it would be ready for their daughter or son’s birthday. This personalized service was excellent and the thought of shopping at any other bakery was inconceivable.

Bakery Selection

Nowadays shoppers buy bread at the supermarket, a convenience store, or even online. There’s hardly any interaction with the owner. While the concept of personalized service is changing for many, companies are investing in big data so they

Sep 18th, 2014

Many successful businesses today are subscription-based businesses that rely on a consistent stream of renewals or repeat customers. With the emergence of Software-as-a-Service business models (and led by time-based licensing before that), software is also very much a part of this phenomenon.  As a result, usage and user adoption are important indicators of the health of a business.

It then becomes vital to track metrics around usage and encourage as much usage as possible. Back during the Internet bubble, consumer Internet companies reported the number of “eyeballs” they were able to attract; today, social media sites focus on the number of monthly active users. Commercial software and SaaS providers look at consistent and rising usage as an indicator of future renewals — customers whose usage is falling are more at-risk for canceling service and become candidates for aggressive marketing tactics to increase their usage. These concepts also apply to enterprise IT

Sep 16th, 2014

VA Secretary Maurice JonesLast week, Logi Analytics had the honor of hosting Virginia’s Secretary of Commerce and Trade Maurice Jones for a conversation about technology innovation and growth in the Commonwealth of Virginia. 

Over the past five years, Logi Analytics has grown quickly, expanding its employee base to more than 200 employees, the majority of whom are located in Virginia. It was great to show Secretary Jones a true Virginia success story. 

Hearing about the growth and success Logi Analytics had in the area, Secretary Jones posed a thoughtful question: How can the Commonwealth attract more entrepreneurs and businesses?

Now, this is a great question; one that I have actually