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Aug 26th, 2014

Data Visualization for Marketing

A while back, we kept hearing the same thing from sales: “If we can get them to a demo, we can show them the value.” At first I wrote it off as a non-insight, thinking “Well, duh … someone who requests a demo is naturally more likely to become an opportunity because they’re self-selecting into a later stage activity.” But they kept pressing, saying that prospects often had an “aha moment” during the demo, somehow finally understanding what we did in a way they didn’t get from the website. So I started doing some digging. First I needed to validate that demos did in fact yield more opportunities. A chance to use our own analytics product – what a novel idea.  

To start, I added connections to my Salesforce and Google Analytics accounts and chose the

Aug 18th, 2014

I’ve recently joined Logi Analytics, and I’m excited to be part of a growing company as it expands its business in Europe and beyond. I’m thrilled that, for the first time, we will be participating in Mind the Product at the Barbican in London on September 12th.  It’s going to be a great opportunity to meet and network with product managers and likeminded people who believe passionately (like us) that technology and product innovation can change and improve how we do business. 

Mind the Product was founded by Martin Eriksson, Janna Bastow and Simon Cast. Initially a

Aug 14th, 2014

In the realm of human psychology and communication, there is a saying: “It’s not what you say, but how you say it.” Meaning the tone of a speaker’s voice and the non-verbal aspects of a presentation influence the message being conveyed much more than the spoken words themselves. The key to delivering a message lies in components such as tone of voice, maintaining eye contact, body posture, and facial expression.

Today, organizations want to be more data-driven, which often requires embedding analytics inside the applications their employees use every day. As it turns out, how you embed these capabilities into an application affect the user experience and the business outcomes just as much as deciding upon what capabilities are embedded.

In this post, we will look at how analytics are integrated into software applications, examine the key integration points, and see how infusing analytics into the core workflows of an application improves the