BI Trends

Avoiding the Swivel-Chair Effect: New Findings from Nucleus Research

By Michelle Gardner
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We live in a time where people crave more data insights but have little appetite to jump between applications to get them. Who wants to bounce from one app to another, or one site to another, to see their analytics?

For business users, this swivel-chair effect can be particularly ineffective. A new embedded analytics report from Nucleus Research finds that toggling between applications can waste one to two hours per employee each week. And that doesn’t factor in the additional time employees can spend filling their standalone analytics app with data.

>> Nucleus Research Report: Augmenting Intelligence with Embedded Analytics <<

“Traditionally, analytics tools have existed as standalone solutions, and although the availability of useable analytics tools has increased, adoption remains a problem for many organizations,” writes analyst Anne Moxie. “This is largely because end users don’t want to spend their time switching between their primary application and a separate analytics tool.”

Moxie notes that adoption is especially a challenge for business users whose main job function isn’t to analyze data. These workers end up taking care of other tasks first and tend to treat analytics as an afterthought – even when that information may help them be more efficient and make smarter decisions.

According to the report, “The best way to address this problem is to have analytics embedded into a user’s primary application, which provides them with easy, in-context accessibility. As a result, users naturally incorporate analytics into their workflows.”

Nucleus predicts that within seven years, 90 percent of business users will interact with analytics at least once a day – but only 15 percent will actually realize it.

These findings are in line with survey results from Logi’s recent State of Analytics Adoption report, which showed that 84 percent of BI users say it’s important to be able to access analytics embedded within the applications they’re already using. The same survey found that end users reported friction – things like switching over from their usual applications to an analytics app, and not having easy access to analytics tools in their daily workflows – as one of their top challenges with analytics today.

Read the full report from Nucleus Research, Augmenting Intelligence with Embedded Analytics, to learn what other shifts are affecting the worlds of business intelligence and embedded analytics.


Originally published January 17, 2017; updated on August 9th, 2017

About the Author

Michelle Gardner is the Content Marketing Manager at Logi Analytics. She has over a decade of experience writing and editing content, with a specialty in software and technology.