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Choose the Real Thing: 3 Reasons Bargain Software Isn’t Worth It

By Josh Martin | April 25, 2017
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“Knock-offs are as good as the real thing”: Every person right after buying a ‘Guci’ purse for $50 trying to justify their purchase.

“I guess you get what you pay for”: Every person 3 months after buying a ‘Guci’ purse for $50 that has flaking leather and a broken zipper.

As a former New Yorker, I fondly recall trips to Manhattan’s Canal Street—the mecca for ‘Guci,’ ‘Ferregamo,’ and other just slightly off-name brands. The streets would be bustling as people inspected the goods and noted how they aped the appearance of their original dopplegangers. Slowly people would justify their decisions, make their purchases, and go delightfully on their way.

>> New Findings for Embedded Adoption: 2017 State of Embedded Analytics Report <<

But I saw a pattern emerge first-hand. The products may look fine, but in reality they just weren’t very good. Yes, they looked like the original on the outside, but they lacked the quality that made it special. This lack of quality was one reason Canal Street was always so busy: People had to go back to regularly to replace their quickly worn-out goods.

So why do I always buy the real thing?

1. Knock-offs are backwards looking. A knock-off requires something to copy, meaning that no matter how fast it follows, it’s still following. If you want the newest designer jeans or the latest sneakers, you need to buy from the original inventors. You’ll never be cutting edge by relying on knock-offs because those manufacturers don’t create the next great thing—but they’re happy to copy it.

2. Knock-offs don’t offer support. The vendor that you bought that knock-off from? They aren’t staffed to answer your questions or solve a problem for you. If you turn up at the market the next day they may not even be there. In fact, they may actively avoid being there for their customers. Apple is a good example of a leader supporting its products. If you bought a Mac clone and need support you won’t get it. If you buy a Mac, you can go into any of the hundreds of stores globally and a Genius will be there to fix it for you.

3. Knock-offs don’t work the same way. Timex is the watch that takes a licking and keeps on ticking. What does a ‘Tymex’ do? It takes a licking and gives up. Knock-offs aren’t meant to offer the same quality, durability, or capabilities of the original device. They are meant to look like a reasonable facsimile of the original to trick people into thinking it’s the real thing. But it isn’t, and thinking you can get a true copy of an original for a fraction of the price isn’t realistic. When that timepiece stops keeping time, you realize it’s not fit for your purposes and you’ll be back to square one looking for a better option.

Now, let’s be honest. If you’re buying a disposable good that doesn’t last it is not that big of a deal when it fails. For some people, having a $50 ‘Roleks’ work for 6 months is worth it.

But when it comes to software, the risk of choosing a knock-off is simply too high. This is doubly true when it is integrated into your software. If your chosen solution fails, it means your entire application can come crashing down and you’ll be stuck scrambling to find a replacement.

The embedded BI space is crowded and increasingly full of fast followers. As an established leader with more than a decade in the space, Logi is the leading platform for embedded analytics. We offer the support you need to get started, deployed, and maintained. We are constantly innovating in key areas that ensure your analytics will always meet the modern standards your customers demand (and will pay for). Logi is designed to fit specific purposes, ensuring that when you want a feature to work, it will work.

So, why not give the original a whirl?

 

About the Author

Josh Martin is the Director of Product Marketing at Logi Analytics. Prior to joining Logi he was an industry analyst covering bleeding edge distribution channels and their impact on the consumer market. In this role he was a thought leader and advised clients on how to successfully benefit from market shifts while positioning products and services for long-term success. Josh holds a Bachelor degree in Business from Babson College.

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