We have said it time and time again: Analytics are not, and cannot be, one-size-fits-all. Informational needs vary across different users, and forcing every user to use the same analytics tool will just result in poor adoption.
For example, users may prefer to view, interact with, and personalize pre-configured dashboards & reports within their CRM or point-of-sale application. Or perhaps they want to select predetermined data, author new reports, and share them across the business within their management portal. Maybe they want to bring their own data, discover insights, and share them with others.
It’s important to consider how every user interacts with data and information, and when and where they want to access it, to truly understand the range of self-service analytics capabilities that your organization needs.
So how do you use analytics? Check out the below infographic to help you determine your analytics “persona” and what self-service capabilities you need.
