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BI Trends

Keeping Your Analytics Uninterrupted

By Mark Lockwood | August 31, 2015
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Chances are if you’re trying to grow your business, you’re going to want an analytics platform that scales with its growing number of users, and custom feature requirements – all while being able to work with real-time data uninterrupted.

Embracing a scalable analytics solution can decide the fate of an organization, especially when many solutions quickly become limited in terms of what they can deliver.

Take for example a similar business models, razors and razor blades, which have a lower up-front cost, but are expensive to scale.

When you buy a razor the initial cost of the product is usually subsidized and quite low. Last time I checked a Gillete pro glide was about $10 for a “fancy” handle and two mulit-blade razor heads. However, when you’re done with those two razor heads and go to buy an 8-pack of replacements blades – it costs you over $30.

Why do companies price this way?  Well razor blade manufacturers know that once you’ve made the hardware investment in a handle and a few blades, you’re much less likely to change razors.  And they’re willing to lose a little money up front on the handle to lock you into their product so that they can make up that lost margin later on when you need their replacement blades.

This is can be frustrating to consumers who didn’t anticipate these added costs.  In fact, to follow the razor analogy to completion, you’ve seen a variety of companies like Dollar Shave Club and Harry’s gain traction in the shaving market by offering replacement razors at much lower costs and comparable quality.

But unlike buying razors that cost $30, getting locked into a BI solution that doesn’t scale with your organization can be a much more expensive mistake.

Companies should truly understand all the details and solution capabilities of before making a purchasing decision.

Watch our on-demand webinar where we outline what a sustainable BI strategy looks like, what capabilities you should look for in a long-term BI solution and how these capabilities play out when it comes to comparing Logi Analytics’ analytics platform to Qlik’s data discovery application.

 

About the Author

Mark is the Director of Customer Account Management at Logi Analytics, where he is responsible for customer success, market development, sales enablement and thought leadership. Prior to joining Logi, Mark was a Lead Strategy Associate at the management consulting firm Booz & Company, where he helped create the firm’s first Big Data service offering. Mark earned a dual degree in Industrial Engineering and Economics from Northwestern University and holds an MBA from Harvard Business School.

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