Are you struggling to get your users to adopt analytics tools? Could it be because you are giving all your BI users the same experience?
Both business users and IT agree that access to BI is essential to everyone. But user adoption is falling way short of where it should be.
Why? Because too many organizations take a one-size-fits-all approach to data analytics. The fact is, different people want to use analytics in different ways—from basic users who need prebuilt reports to advanced data pros who want unencumbered access to information.
The good news is, the closer you get to meeting each user’s specific needs, the higher your user adoption will be. To see your analytics adoption rates skyrocket, you need to tailor capabilities to your users’ roles and skills. This starts with understanding who exactly your business intelligence users are.
In most organizations, nearly every analytics user will fall into one of three categories:
- Information Consumers: Consumers prefer to work with a predefined experience where they can regularly view, interact with, and personalize a pre-configured asset, like an analytics dashboard within an application.
- Content Creators: A creator’s analytics experience is more managed than predefined. They want to choose the data they need and supplement existing charts with their own metrics.
- Data Analysts: An analyst’s experience is entirely self-directed. They want to be able to bring their own data, build their own dashboards and reports, and mine insights they can then share with others.
So, how well do you know the users in your organization?
Take this short quiz to get your BI User Score and find out if you really understand who’s using analytics in your organization. It just takes a couple of minutes—and will save you hours of headaches down the road, because you’ll be able to tailor the analytics experience for different users!