BI Trends

The State of Analytics Adoption: Self-Service Adoption Steadily Declining

By Marissa Davis
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For years, the analytics industry has been focused on delivering self-service analytics tools to the masses. But the findings of our recent State of Analytics Adoption Report couldn’t be clearer: Adoption of self-service analytics tools has peaked and is now in a two-year decline.

According to the report, 67% of IT respondents say they are already providing or have started to provide data discovery and self-service solutions to their end users. Business users agree, reporting that their access to self-service analytics tools is higher than ever – up 21% this year over the past two years.

However, despite the wider availability of these tools, user adoption of self-service analytics is down 20% from the past two years.

According to Jen Underwood, an industry analyst and founder of Impact Analytix, “It looks like the people who want and benefit from data discovery and self-service tools have already adopted these solutions. The remaining potential users are resisting change or simply not interested in using self-service analytics tools despite cultural shifts to become more data-driven in their jobs.”

What could be causing this decline? One reason may be the “swivel chair” effect. Users don’t like being forced to open separate standalone applications to analyze their data. Nearly 67% of business users say they find themselves switching to separate analytics tools to get the data or analysis they need. And research has found that employees can waste up to two hours a week switching between their various applications.

The results of the survey also gave a clear picture of what needs to be done to improve adoption.

Over 83 percent of business users say it’s important for them to have access to analytics embedded within the applications they’re already using. Embedding analytics allows users to discover insights faster and make smarter decisions because essential information is in context of the applications on which they already rely.

And organizations are seeing the value of delivering analytics when and where users need it to make decisions. 66% of IT teams are already using embedded analytics in their organizations – and nearly 30% are considering it.

What else may be hindering analytics adoption? Download the full report for more details.

The 2017 State of Analytics Adoption Report is based on an online survey of more than 700 business and technology professionals.


Originally published November 14, 2016; updated on August 9th, 2017

About the Author

Marissa Davis is the Corporate Communications Manager at Logi Analytics. She was previously an Account Manager at LEWIS PR, where she managed the public relation activities for a number technology companies. Marissa holds Bachelor degrees in Communication Studies and Technical and Scientific Communications from James Madison University.