The process of creating an application with embedded dashboards, reporting, and analytics capabilities is complex. It doesn’t just stop with taking information and making it available to end users in dashboards and reports. Application users are demanding advanced features that allow them to examine data in different ways and make decisions that will influence business outcomes.
In today’s digital world, people have come to expect seamless analytics experiences in their applications, like those offered by Netflix or Amazon. That’s why application teams, in particular, must go further to set their solutions apart from the dozens of offerings in the marketplace.
Here are three of the most-requested analytics dashboard capabilities:
#1. Insight-to-Action Processes
A complete analytics application provides more than just a visual tier for your users to consume information. Consider what the user needs to do next – for instance, opening up another application, sending an email, or exporting data to a third-party tool. Ideally, you want to give users the means to act on the insights they’ve gained – and you don’t want them to have to leave your application to do it.
Look for an analytics development platform that uses insight-to-action processes such as database write-back and automated alerts to integrate analytics into the workflow of your application. This makes your application stickier and keeps users engaged with content for longer. Even better, add a built-in scheduler so you can trigger these processes automatically on a recurring basis.
#2. Custom Styling
When you’re embedding analytics, it’s important to consider your application from the user’s point of view. You want full control over the look and feel of the content so that users can’t tell where your application ends (native content) and the embedded analytics begins.
Logi’s analytics development platform offers multiple tools for custom styling and a seamless user experience.
- Master Report Layout allows you to create a template you can apply to other reports across your application. You set the repeated elements once—logos, headers/footers, sidebars, menus—and decide which content will reside within that repeated framework. As the content changes, these elements will remain consistent across the application.
- Theme Editor allows you to apply consistent design elements—color, typography, styles—to all your applications. You get a great deal of granular control in defining how these design elements appear. Once you define the theme, you can apply it however you like—from a global level down to individual pages.
- Design Frameworks, such as Bootstrap or Material UI, are commonly used to make web application design faster and easier. Logi uses a UI repository to integrate these tools into your application for ultimate control over the look and feel.
#3. Predictive Insights
Most applications talk about what happened in the past. That’s valuable information, but it becomes exponentially more valuable when you can use it to predict what will happen in the future. That’s the lure of our final most-requested feature: predictive analytics.
Predictive analytics works by feeding historical data into a mathematical model that considers key trends and patterns. The model is then applied to current data to predict what will happen next. Because of its big returns, this capability is increasingly being used by various industries to improve everyday business operations and achieve competitive differentiation.