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Creating a Cohesive Brand Experience With Your Analytics

By Ardeshir Ghanbarzadeh
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When choosing an analytics vendor, application teams should always ask: “Am I able to preserve my brand and experience?” This is important because a disjointed experience can be jarring to your users and may even leave them considering alternatives to your product. On the other hand, custom-branded analytics reflect the exact look and feel of the rest of your application, creating a completely consistent and branded experience.

Top Branding Challenges

You’ve likely spent countless hours designing your application’s user interface and user experience, making it core to your intellectual property. Why throw all that work away? Custom-branded analytics are the answer, but choosing the right solution is key.

Here are a few branding challenges application teams often encounter:

  • Customizing analytics can require building everything from scratch, especially if your chosen solution doesn’t support flexible embedded APIs. This approach wastes development time that could be spent innovating on your core product.
  • Maintaining brand control for a multi-tenant application requires significant effort and resources over time.
  • Not every analytics solution lets you control every aspect of your embedded analytics. Many BI vendors and open-source or off-the-shelf UI Components make it difficult to customize the UI/UX of your application, resulting in a disconnected end-user experience.

Overcoming the Challenges

You can bypass these challenges by looking for an analytics development environment that gives you complete control to customize the UI, UX, and branding. When developers have this capability, they can match the style and interactivity of dashboards to the rest of the application.

Modern development environments also give you control at the global level with custom themes, CSS, and JavaScript and at the granular level by controlling specific attributes of analytics features such as colors, fonts, and visualization parameters. This type of solution should also support extensibility with third-party visualizations and controls, such as jQuery and plug-ins, and extend capabilities that meet unique requirements for fitting analytics into your application’s workflow.

According to Tanvir Rahman, Senior Director of BI for Aspen Dental, the ability to easily brand dashboards is what attracted his company to the Logi platform.

“When we chose the product, we compared against Tableau,” he said. “Because of the cost and capabilities, we chose Logi. At the end of the day, when we are delivering it to our customers, we want to have a cohesive experience from the branding side, and that’s the best thing about Logi.”

Your application is the best way to deliver your brand experience to users, increase value, and drive adoption by new customers. When it comes to adding analytics dashboards and reports, look for a solution that seamlessly integrates and is fully branded with customized analytics in the context of your application.

Originally published August 24, 2020; updated on August 27th, 2020

About the Author

Ardeshir Ghanbarzadeh is Senior Product Marketing Manager at Logi Analytics. He has over 20 years of experience in product marketing, product management and customer success and has held positions at Epitiro, Spirent Communications, Metrico Wireless and VoIP Logic where he created products and services for companies such as Panasonic, AT&T and QUALCOMM.

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