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Embedded Analytics

How One Company Reduced Development Time by Replacing Their Homegrown Analytics

By Alexandra Thrasher
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Nucleus Research estimates that opting for an embedded solution over a self-build can reduce software build time by 85 percent. One leading quality management software company experienced this firsthand.

When Roger first joined the company as the Chief Technical Officer, analytics was one of the first things he was tasked with fixing. The system had recently gone through a replatforming process, and analytics was still a critical piece of missing functionality.

The development team worked hard to build basic reporting, but it was limited. Without compelling data visualizations, customers, and prospects were not seeing the full value of the solution.

“As you can imagine, with a brand new platform, there are a million things to do that hadn’t been planned on,” said Roger. The platform lacked several pieces of functionality, and analytics was just a part of that. The pressure was on for the team to add functionality as quickly as possible to please customers and expand the sales pipeline.

“There was literally no bandwidth to build the analytics components that the development team had originally planned to build,” recalled Roger. If he wanted to close the gap in time, he needed to rethink their approach.

Development Has a Change of Heart

Roger’s search for a third-party analytics solution began a heated “build vs. buy” debate among the team. Some team members had poor experiences with third-party analytics tools in the past and worried about using one again.

Roger believed that a third-party analytics platform failed in the past because it was the wrong tool that didn’t fit their requirements. He advocated for a tool designed for developers that could be embedded to work within their framework to speed development and replace the current homegrown analytics.

“There was skepticism when we first made the decision, but once we got up and running with Logi, everyone realized how much more we could do with the correct tool. It sped up our development tremendously,” said Roger, “It was by far one of the best decisions we made that year.”

Roger estimates that one developer working in Logi freed up five developers to focus on closing other requirement gaps, allowing them to deliver the product in a fraction of the time it would have taken to build everything on their own.

“Instead of expending resources to re-invent analytics functions, we leveraged Logi to embed compelling analytics within our new platform. My CEO was thrilled when we were able to close that functionality gap,” said Roger.

Upleveling Analytics Creates Huge Competitive Advantage

“This [analytics] is the future of everything we are going to do,” Roger stressed. After getting core analytics running with Logi, the product team made a strategic decision to create a “mobile-first” set of analysis tools with an “app-like” user experience. This allowed customers to access critical operational business data from their phones.

“The ease of Logi tools and speed of development allowed us to rethink how we presented data to customers to create a real business differentiator,” said Roger.

Since launching the reimagined analytics, sales have skyrocketed. “Most of our competitors sell solutions that require you to buy a separate tool, like Tableau, if you want analytics. With our solution, the analytics are baked into our application; that’s why it’s so compelling to buyers and why we are winning deals,” said Roger.

The sales team is happy because the built-in data visualizations help show prospects how we can support their business needs.

“Do not go build it yourself,” stressed Roger. “Whatever you think your analytics needs are – they are 10 times bigger. There is no end to the number of ways you can present information, and there’s no end to the new layers of usefulness you can add on. It’s the speed at which you’re going to add new functionality you haven’t even thought of yet that that’s going to make the difference.”

He concluded, “Our CEO will always say, ‘Smart analytics differentiates our company.’ It has –and will continue generating a massive amount of sales and revenue for the company.”

Originally published March 12, 2020; updated on March 19th, 2020

About the Author

Alexandra Thrasher is a customer content program manager at Logi Analytics, where she partners with application teams to get the most out of the Logi platform. Prior to Logi she was a solutions consultant at LinkedIn.

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