News alert. The dashboard isn’t going anywhere despite all the claims. Dashboards are great for power users who live their lives building and reading dashboards, but not everyone speaks the language of data, and there are countless users who could get immense value from your product by enabling them with insights that are not a dashboard.
When building an analytics experience you need to understand that most users just want the bottom line: Are sales up or down? Is this social media campaign reaching a large audience or not? Do we have enough coffee to make it through the week?
Instead of setting the table for a whole dashboard just to get one piece of information, they break the desired KPI out into a standalone app or widget.
Optimizing value through analytics is not as simple as showing different KPIs and visuals to different users. An analytics experience has to be versatile enough to suit their unique requirements by effectively embedding, customizing, and integration with the apps they use.
Today’s successful software companies are focusing on revealing the true value of their product and bringing clarity to every user by letting data within the platform do the talking.
To improve retention rates, accelerate adoption, and increase customer lifetime value, your job as a product manager is to optimize your analytics into an experience that gives each user the most value.