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Introducing Logi 12.2: An Analytics Platform for Creating Genius Apps

By Brian Brinkmann
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“In the next 5 years, 90 percent of analytics for business users will be embedded in other core applications.”

–  Anne Moxie, senior research analyst, Nucleus Research

It’s safe to say that analytics are central to every application today; an application without analytics risks extinction, largely because users must leave the app to gain insight.

Research suggests that adults make 35,000 individual decisions a day. If you assume half of those decisions are work-related and multiply that by your number of employees, you can understand how all these micro-decisions add up to a tangible competitive advantage.

Anne Moxie from Nucleus Research explains, “Embedding analytics into users’ primary applications provides easy, in-context accessibility so users naturally incorporate analytics into their daily workflow, eliminating the hesitation-to-decision inefficiency. Our research shows employees lose one to two hours per week toggling between applications.”

It’s all about the context. When you bolt on a data discovery application, it creates a disjointed user experience that lacks business context and reduces productivity by disrupting workflows. And building analytic capabilities in-house can be very time consuming.

Our answer is an analytics platform that is aimed at helping application owners, including product managers at software companies and IT leaders in enterprises, create genius applications that embed information in the context of the applications people use every day.

Embedding analytics, including dashboards, visualizations, and self-service, into the fabric of the business applications people use every day transforms them into genius applications. By creating genius apps, users can discover insights faster and make smarter decisions because essential information is in context of the applications on which they already rely.

Which brings me to our latest release: Logi 12.2.

With Logi 12.2, we’re taking embedded analytics to a new level by providing customers with embeddable self-service capabilities that can be tailored to users’ roles and skills. Your users will never need to leave the business applications they work in every day, and will make better decisions and take actions, often without even realizing it.

Key enhancements include:

  • Sophisticated embedding that offers compelling analytics that matches the experience and brand of the primary business application.
  • Self-Service Visual Analysis that offers an intuitive and smart data discovery experience to empower all users to discover insights and make data-drive decisions.
  • Up to 10x faster performance to deliver self-service analytics as the speed of thought. Query engine optimizations are designed to handle complex aggregations and grouping associated with self-service analysis.

Logi has over decade of experience helping hundreds of software and SaaS providers embed analytics, and we are really excited about this release. Logi 12.2 re-establishes the benchmark for embedded analytics.


Originally published October 12, 2016; updated on June 15th, 2018

About the Author

Brian Brinkmann is the VP of Product Management at Logi Analytics. Brian has over 15 years of analytics and BI software experience. Prior to joining Logi Analytics, he held senior product strategy, management, and marketing positions with MicroStrategy, creating BI applications for marquee customers such as Nike and Franklin Templeton. Brian holds a MBA and a MEM from Northwestern University, as well as a Bachelor of Electrical Engineering from the University of Dayton.