Logi News

Logi Analytics Announces New Future with Marlin Equity Partners

By Steven Schneider
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Today is a big day for Logi Analytics and our customers, our employees, our partners, and our prospects. Marlin Equity Partners—a global private equity firm with over $6.7 billion of capital under management—has acquired Logi. We will remain a privately held company, and will now be able to leverage the expertise and operational resources of Marlin, which invests in growing software companies.

Marlin, like us, has a vision to extend Logi’s leadership position in embedded analytics to new markets, with new products, and to build on the innovation that will carry us into the future. Together, with the resources of Marlin, we are better positioned than ever to make that happen.

Logi has long been at the forefront of embedded analytics. I’ve always been proud of the recognition from analysts like Dresner and Gartner for our strengths in OEM and embedded business intelligence.

We believe that the best way to deliver information to people is in the context of where they already work—in software applications. Research supports this: In our 2017 State of Analytics Adoption Report, we found that 84 percent of business users want access to analytics within the applications they’re already using. We also found that adoption of embedded analytics is higher than ever at 60 percent (compared to 20 percent adoption for standalone data discovery tools), according to our latest State of Embedded Analytics Report.

The future of Logi is brighter than ever. Marlin shares our vision of delivering innovative embedded analytics products to application teams across the globe, helping thousands of product leaders and developers build software applications that empower users to make better decisions. Together, Marlin and Logi will continue to make software smarter.

Learn more in the press release >


Originally published October 26, 2017

About the Author

Steven Schneider is the CEO of Logi Analytics, where he brings more than 15 years of technology leadership experience. Steven has previously served as both Chief Operating Officer and Chief Product Officer at Logi, where he led the sales, product, engineering, marketing, and customer success teams. Prior to Logi, he was a founding partner of OnDemandIQ, a Hosted Business Intelligence solution, and a practice manager at leading web technology company Proxicom. Steven holds a BS in Computer Science from Virginia Tech and an MBA from the University of Southern California.