I first met Logi Analytics in 2011, as a venture capital (VC) investor. After investigating the low adoption rates of various business intelligence (BI) solutions and meeting with most of the entrepreneurs and start-ups in the space, I came across Logi and became intrigued by its unique embrace of the role of applications in helping people make better decisions. Logi had a different approach grounded in application development.
That same year, Marc Andreessen published a piece called “Software is eating the world.” I believed him. And it’s obvious now that he was right. But at the time, my Logi investment thesis was straight forward – there was no better way to deliver information to human beings than via software applications. Software applications were taking over the world. And, Logi’s promise seemed simple and unique – namely, empower software teams with the analytics layer of their applications. Instead of forcing end users to export their data to another BI tool, Logi enabled end users to gain insights right in the applications they were already using.
Small problem, Logi chose to partner with another firm on their Series B raise! Thankfully, I stayed in touch with Logi, and in 2013, its then CEO, Brett Jackson, offered me redemption. Leave my VC firm and join Logi leading business development. Thankfully, I accepted!
During the next seven years at Logi, I had a front row seat to a great renaissance in enterprise software. Not only were software applications eating the world, but they were now largely responsible for how people worked and lived. And fueled by major advancements in database technology, applications were collecting more and more data than ever before. As a result, software application teams were increasingly wrestling with how to evolve their applications from being a historical transactional data system of record to an application that transformed its data into operational insights that empower end users. The information flow mandate for the users of applications had changed. From one of data collection that largely went to waste. To a mandate grounded in turning data into insights. Insights that could empower people to act, and to make more informed decisions at the patient bedside, on the manufacturing floor, and across every industry now powered by software applications.
Since 2013, I’ve held several leadership positions at Logi Analytics. These positions afforded me the opportunity to immerse myself with our software application partners and understand how they were seeking to use data to generate insights within their applications. I saw the limitations of current approaches that inhibited them from achieving their analytic goals. The limited availability of developers with analytics background. The limitations of UI component libraries and the unacceptable tradeoffs the BI market was forcing software teams around the world to make.
All of this just cemented my belief that the traditional BI market was dying. I realized that commercial and custom corporate software applications would drive the future of information distribution and decision-making intelligence. And, that product managers and the developers they worked with would be the future drivers of business throughout the world.
As I take the helm as CEO of Logi Analytics, I owe a debt of gratitude to Steven Schneider, the owner of the shoes I am now stepping into. On a business level, I consider Steven to be Logi’s founding father who helped grow Logi into a global success and create the embedded analytics market segment. Logi Analytics now serves as the analytics layer in thousands of applications across every industry. Last year, we made two acquisitions, and earlier this year, introduced a new flagship offering called Logi Composer. Logi Composer offers the industry’s first out-of-the-box development experience for embedded analytics.
On a personal level, Steven has been instrumental in my career as a mentor, and an example of CEO excellence and values-based leadership. On behalf of Logi, I thank Steven for his years of leadership, mentorship and friendship. And, I am thrilled he will remain involved in the company in his new role.
We have a saying at Logi called “One Heartbeat”. Whenever the global team gets together, like athletes on the sports field, we put our hands together, and on the count of three, chant “One Heartbeat”. It’s a little corny and certainly very competitive, but it says a lot about who we are, how we treat our partners, and what we believe as a company.
We believe applications will become the face of business. Every business. Everywhere. We believe we have the ability to help every software team enhance their applications at every level, from development to their end-user experience. We believe we can help every team create, manage, deploy and continually evolve their applications as things change over time. We do this with technology. We do this with people. We do this because we believe that every application should be capable of doing what it says it does. That every product manager should be as successful as possible. Every developer happy with their creation. And every end user satisfied by what was promised and expected.
At Logi, we completely understand our role is not the spotlight. We are not the star of the show. But we firmly believe we are the power behind the possibilities the perfect application provides.
And in my role as CEO of Logi Analytics, I hope you will join the Logi team in becoming one heartbeat as the analytics layer in your applications that power the world.
And so, it goes, “One Heartbeat!”