Product market fit alone is no longer enough to have a successful product.
In a lot of software companies, growth doesn’t come easy. Despite executing best practices, implementing an agile mindset, and going after low hanging fruit they really struggle to grow.
Building a great product and having product market fit, can’t be the main answer to growth that everyone says. How do you go above and beyond the noise to actually create products that are essential to your users every day work?
Product strategies are not rooted in a wish list of features.
Most companies believe that product strategies are wish lists of features. The faster the company codes, the more money they will make.
In the end the product becomes a hodgepodge of complexity, where users don’t see the full value. In order to win the fight for growth product teams must focus on the product, not just the features.
Great products empower users success and value of each feature.
Today’s successful software companies are focusing on revealing the true value of their product and bringing clarity to every user by letting data within the platform do the talking.
To improve retention rates, accelerate adoption, and increase customer lifetime value, your job as a product manager is to optimize your analytics into an experience that gives each user the most value.