Press Release

Banks Sadler Selects Logi Info to Bring 30 Years of Business Data to Life in 3 Months

Global meetings and event management agency to save 40 days of development time by replacing existing reporting solutions with Logi Info business intelligence platform.

Reading, UK June 9, 2015 Logi Analytics, the leader in self-service analytics, today announced that Banks Sadler, the global meetings and event management agency, has selected its Logi Info business intelligence (BI) platform which will transform the agility of its reporting and analytics capability, in just three months. Logi Info will enable Banks Sadler to re-assign up to 40 days of time consuming, specialist development of Crystal Reports, more quickly address the growing number of business analysis requests, and provide a platform to introduce user self-service.

The Banks Sadler IT team wanted to find the right tool to unlock the value of 30 years of business data. With a variety of data sources, such as Excel tables, expansive CRM data sources and other internal and external systems, the team needed a BI platform that would quickly reveal patterns and trends across all these sources without the headache of a major data integration exercise.

Following a comprehensive analysis of the BI market, Banks Sadler chose Logi Info as the best solution to provide fast, intuitive development with out-of-the-box templates, as well as the ability to configure specific reports and extend user self-service. This was a vital element, as the business continues its global expansion programme, with its latest office opening in China.

“When we presented Logi Info to our board, the product sold itself. Our executives could immediately see how it would add value to our decision making and performance management. I think it is the fastest sign-off for an IT investment I have ever had,” said Chris Taylor, Head of Systems Development, Banks Sadler.

When the opportunity came for Taylor to demonstrate what Logi could do, he had just a couple of hours to build a selection of dashboard views of CRM data.

“Bearing in mind we had almost no previous experience using Logi Info, this shows how easy it is to build relevant data visualisations that can bring data to life for senior decision makers. The management team was also really impressed with the capability Logi has to drill into the detail and change views on the fly,” said Taylor.

Steven Schneider, Chief Product Officer, Logi Analytics said: “We are pleased that Banks Sadler has chosen Logi Analytics for data driven decision making at all levels of the organisation. We are looking forward to a long-term partnership as the reporting and analytics capabilities at Banks Sadler are transformed.”

About Logi Analytics
Logi Analytics is the leader in self-service analytics, delivering tools designed to meet the needs of users, IT and product managers. At Logi, we are re-imagining how software can empower individuals, and the organizations and products that serve them, with analytics that can be embedded directly into the business applications people use every day. From interactive dashboards to ad hoc queries and visual analysis, Logi enables users to explore and discover insights, and make data-driven decisions.

More than 1,600 customers worldwide rely on Logi. The company is headquartered in McLean, Virginia, with offices in the U.K. and Europe. Logi Analytics is a privately held, venture-backed firm. For more information, visit

About Banks Sadler
Banks Sadler is a global meetings and event management agency with a proven track record of delivering powerful events services to both blue chip and SMEs.

Passionate and client focused, Banks Sadler’s multi-award winning services can be used as a single service or complete solution, we offer the full range of event and venue management services including event production, venue sourcing, event management, corporate travel management and event technology.

Operating out of London, York, Dusseldorf, Paris, New York and Shanghai, every year we handle over 16,000 meetings and 500 event management projects globally. For more information, visit