Press Release

Logi Info Used to Provide Fast Reports, Customizable Dashboards, and Real-Time Data to Customers

McLean, Virginia – June 26, 2013 – Logi Analytics, the authority on embedded analytics, today announced that Creative Virtual, a leader in self-service customer experience management solutions for enterprises, used Logi Info to enhance its reporting and dashboard capabilities, improving customer experience and saving the company valuable time and resources.

Global organizations rely on Creative Virtual’s technologies in knowledge management, natural language processing, and virtual assistants to help their businesses reduce email and call volume, build brand loyalty, and increase customer engagement at a lower cost per conversation. Creative Virtual must provide reports to its customers on how their technology is performing and how it can be improved to support their customers.

Previously, Creative Virtual was providing reports that required significant time and coding expertise in order to make small changes. They needed a new solution that would enable them to quickly produce custom reports with access to real-time data that didn’t require extensive programming knowledge. Additionally, the company sought to enhance their overall data visualizations and implement sophisticated, customizable dashboards.

“We selected Logi Info because it gave us a lot of flexibility in terms of what we can implement, and the speed and ease of development were far better than other solutions we trialed, including open source options,” said Andy Madge, Head of Technical Services, Creative Virtual. “With Logi Info, we were able to launch the new, more-powerful dashboards and reports to multiple clients very quickly using minimal resources.”

Using Logi Info, the time and effort required to update reporting has reduced substantially for Creative Virtual. The pre-built features within Logi Info enable Creative Virtual to minimize the actions needed when customers request changes. Projects that previously took two full days are now completed in less than half the time, and Creative Virtual can devote more time to generating new functionality.

Creative Virtual also enabled clients to set up their own dashboards using Logi Info. End users can now drill-down to individual customer inputs and transactions, change dates, or export to Excel, saving significant time and resources. The new customizable dashboards and reports have enabled them to see much quicker results, and clients can now automatically see the reports with up to date information at any time.

“What continues to be a key selling point for Logi Info is its ability to help companies like Creative Virtual quickly create and adapt Web applications that deliver critical analytics to end users,” said Brett Jackson, CEO, Logi Analytics. “Like many of our customers, Creative Virtual found that they can put information to work fast and more effectively with Logi Info, and ultimately provide greater value to the company and to its customers.”

This year, Logi Analytics was moved to the “challengers” quadrant of the 2013 Gartner Magic Quadrant for Business Intelligence and Analytics Platforms report in only its third year in the research. The company’s position was based on its ability to execute and completeness of vision as it continues to deliver on its value proposition of ease-of-use, rapid time to deployment, and embeddability.

About Logi Analytics

Logi Analytics enables organizations to put information to work by allowing them to create web-based BI and analytic applications that can be integrated directly within the applications, systems, and processes that support their business – all at a fraction of the cost of other solutions. Unlike traditional BI platforms that are complex and costly, Logi Analytics technology allows organizations to rapidly develop, deploy, and adapt applications to serve business users without extensive development or professional services. Logi Analytics is headquartered in McLean, Virginia, with sales and support offices in the UK serving Europe. The company is a privately held, venture-backed firm with investments from Updata Partners, GroTech Ventures, and Summit Partners.

About Creative Virtual

Creative Virtual is a leader in self-service customer experience management solutions for enterprises. Global organizations like HSBC, Verizon, CA Technologies, E*TRADE, Lloyds Banking Group, O2 and Virgin Media rely on our technology to optimize their customer support, sales, marketing and call centre teams, reduce costs, increase online sales, and achieve operational excellence across mobile, web, and social media channels. Since 2004, Creative Virtual has built the most advanced technologies in knowledge management, natural language processing, and virtual assistants to help businesses deliver intelligent, personalized customer experiences that reduces email and call volume, builds brand loyalty, and increases customer engagement at a lower cost per conversation. Delivering accuracy of over 90% and call deflection of up to 50%, our platform is the most compelling self-service product in the world today. For more information about Creative Virtual solutions, products and software, please visit our website at