Press Release

SugarCRM Customers Gain Advanced Data Visualizations Through Atcore Systems’ Use of LogiXML

Nonprofits, SMBs Now Have Competitive Advantage of Embedded Analytics

McLean, Virginia – March 27, 2012 – LogiXML, the pioneer of web-based business intelligence (BI) software, today announced that Atcore Systems, a software consulting and implementation firm, uses LogiXML to bring advanced data visualization and analytics to SugarCRM’s open architecture customer relationship management (CRM) system, one of the most widely used open architecture CRM systems for nonprofits and small to medium-sized businesses (SMBs). This new integration enables these organizations to better manage the way they find, reach, and keep customers.

“Our clients rely on SugarCRM to manage many complicated interactions with their customers, but complex reporting and analyses weren’t possible with the solution before including LogiXML. LogiXML’s highly embeddable architecture made integration of these capabilities seamless, and with the highest level of security and dependability,” said Josh Sweeney at Atcore Systems. “By using LogiXML, we’ve been able to offer our customers a new level of power and performance with their SugarCRM solution.”

Atcore Systems offering of SugarCRM enhanced with LogiXML enables users to perform in-depth analysis on customer data, and to produce and distribute dashboards and reports to a large number of people. Previously, SugarCRM users were unable to create “cross modular reports” for analysis, which effectively prevented organizations from making critical comparisons of key metrics.

“This type of integrated analytics deployment opens up a larger world of data analysis for SMBs and other organizations that rely on open architecture tools like SugarCRM,” said Brett Jackson, CEO, LogiXML. “SMBs and nonprofits have been seeking access to the same capabilities that are available to larger enterprises, and Atcore’s use of LogiXML with SugarCRM offers a solution to organizations that want to better understand the customers they serve.”

Unlike traditional BI platforms that are complex and costly, LogiXML’s code-free development structure allows organizations to rapidly develop, refine, and adapt BI applications that serve any number of users on any platform, all without extensive development or professional services. Additionally, LogiXML’s flexible and extensible architecture allows developers at software and SaaS providers to seamlessly embed these data visualizations directly in their own products and services. LogiXML also provides write-back capability which allows business analytics to be integrated directly into a company’s existing operational systems.

This year, LogiXML was positioned in the Gartner Magic Quadrant for Business Intelligence Platforms, where its products scored among the highest for ease of use, overall product functionality, support, product quality, performance, and customer experience.

About LogiXML
Founded in 2000, LogiXML ( provides businesses the fastest and easiest way to deliver business analytics, dashboards, and reports to a broad range of users, as well as to embed them into existing applications – all for a fraction of the cost of other solutions. Unlike traditional BI that is complex and costly, LogiXML’s agile technology allows organizations to rapidly develop, deploy, and adapt BI applications that serve any number of users on any platform – all without extensive development or professional services. LogiXML is headquartered in McLean, Virginia, with sales and support offices in the UK and Europe. The company is a private, venture-backed firm with investments from GroTech Ventures, Updata Partners, and Summit Partners.

About Atcore Systems
In 2007, Atcore Systems ( was founded from the desire to provide business software solutions and consulting services that solve real world business problems. By maintaining this core foundation, Atcore has quickly grown to become a leader in the Customer Relationship Management (CRM) design, implementation and consulting arena. While Atcore Engineers provide a wide range of systems solutions, a majority of their work is focused within the SugarCRM, LogiXML, and Expression Engine platforms.  By optimizing SugarCRM for both the business and users, Atcore ensures the highest possible level of adoption across the enterprise. Professional specialties include strategic CRM consulting, marketing automation, system and data integration, as well as CRM interface optimization.