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insight Encyclopedia

Data Discovery

Data discovery is the capability to uncover insights from information. It is revolutionizing how people work with data. Instead of relying on data scientists as users, today’s BI applications empower anyone to be an analyst.

Advanced data profiling techniques help business users make sense out of the data, providing recommendations and prioritizations to help filter out the noise and make it as easy as possible to discover insights. The next part of data discovery is sharing insights with others in a collaborative way so everyone else can benefit.

BI is moving away from a top-down model, where executives or IT decide what people should see in company-wide dashboards or reports. Those reports have their place, but companies are recognizing they need a bottom-up approach to analytics as well – where all employees are empowered with the right information and tools to make informed everyday decisions in their domains.