Logi Analytics acquires Jinfonet, maker of JReport. Learn More


OEMs are manufacturers who resell other companies’ products under their own names and branding. In the BI arena, OEMs are typically Software as a Service (SaaS) providers who embed business analytics applications into their software. These embedded applications typically come with custom licensing and a suite of technical advisory services. OEMs will license BI products in order to sell more software, increase revenue, and reduce costs.