Designing Dashboards

3 Tips to White Label Analytics

By Michelle Gardner
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One of the most important elements in creating a great white label analytics dashboard is consistency. When customers are interacting with the analytics in your software product, they should know they’re still seeing your brand—regardless of what BI vendor, platform, or individual components might be powering the embedded analytics.

Making sure your brand shines through and sticks with the user for the entire experience often requires that you white label analytics. But branding can be difficult for development teams that need to white label analytics from a vendor. If the development team has decided to build over buy, how can they ensure the analytics doesn’t disrupt the brand consistency?

Related: The Definitive Guide to Dashboard Design <<

Expert Tips to White Label Analytics Dashboards

Make BI Part of the Overall Experience

One of the most important ways to create brand consistency within an application is to ensure that white label analytics interact with the application’s other features. The ability to kick off a workflow, write back to the database, and export data gives the user the feeling that he or she is simply using the application’s native features, rather than unintegrated analytics from a third party. What’s more, custom analytics that speak to the rest of the application improves the user experience (UX) as a whole, increasing analytics adoption and usage rates.

Focus on Fonts

Keeping fonts consistent might not sound like that big of a deal until you consider real-world examples. How strange would it look, for instance, if Amazon suddenly started using exclusively capital letters for their logo on some of their web pages, but leaving the familiar lowercase logo in others? What if Apple started using script lettering for their logo on half of iPhone screens? Users wouldn’t be certain they were interacting with the same brand they thought they knew so well. This same idea holds true for white label analytics in applications. Inconsistent fonts are jarring to customers and can make an application look underdeveloped and unprofessional.

Stick to Your Color Scheme

Sticking to your brand’s color scheme is important in much the same way that consistent fonts are critical for white label analytics. When choosing dashboard color schemes, it can be tempting to choose all kinds of new colors for your visualizations. Don’t fall into that trap. Using unfamiliar colors can be disrupting for users and some dashboard colors may carry specific connotations from everyday context (i.e. red means stop, green means go) that go against your original intent.

Creating a White Label Analytics Dashboard

Your brand image needs to be consistent in order to come across as effective. Whether it is customized through fonts, color scheme, or the user experience, a white label analytics dashboard will increase your user retention and brand perception. See how simple it can be to white label your analytics in this demo.


Originally published June 30, 2017; updated on July 25th, 2018

About the Author

Michelle Gardner is the Director of Corporate Marketing & Communications at Logi Analytics. She has over a decade of experience writing and editing content, with a specialty in software and technology.